DAR ES SALAAM — DAR ES SALAAM: WHEN Tanzanian musicians fill arenas in Europe, Kenyan agencies create campaigns for multinational brands, and Ugandan promoters stage concerts that attract audiences from across the region, the spotlight naturally falls on the performers. They are the voices on stage, the faces on screens, and the names audiences remember. But behind those moments The post The untold business story behind East Africa's creative boom appeared first on Daily News.
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