WIRE — For its 30th anniversary, Pokmon launches "Poke-exciting events for Filipino fans. These include the Pokmon Run in October and the opening of first Philippine Pokmon Center pop-up store. Located at the SM Mall of Asia in Pasay City, the lifestyle brand store will be open for six months starting in October. During the media launch of the Pokmon 30th anniversary on Tuesday, July 7, at the SM Mall of Asia Main Atrium, SM Supermalls EVP for Marketing Joaquin San Agustin related the importance of collaborating with the beloved global brand. We see it really as a great privilege that we were chosen as the sole partner, particularly Po Pokmon to celebrate their 30th anniversary. Our mission at SM Supermalls is to always give our customers, our partners the best or the max out experience, fun experience particularly when it comes to SM Malls. San Agustin noted. He added, And how best to do it to bring one of the internationally loved brands to be able to give unique and really exclusive experiences particularly to our customers. Meanwhile, corporate officer of the Pokmon Company, Susumu Fukunuga, told the media how they keep the fans interested with the brand He said in Japanese, This year is our 30th anniversary, but back 10 years ago we have done a lot of initiatives in the Philippines. So, the Pokmon in Japan, we have activities for the parent and children. And Pokmon has been enjoyed for three generations already. So, in the Philippines, as Pokmon to be able to be enjoyed by people for three generations, we are planning a lot of activities and events in the future. Source: GMANETWORK.COM Source: GMANETWORK.COM Aside from the Philippine press, several fans and Pokmon content creators also graced the event. One of them is Luigi Alfonso, told GMANetwork.com why he thinks Filipinos love Pokmon. It's really the connection a person with the Pokmon, so everyone has their own favorite Pokmon. Now, it's already 1,025 Pokmon. There's a lot to choose from. Luigi shared. For some reason you get attached to a couple of them, if you are like me I get attached to a lot. Parang you just want to buy everything that has to do like for example with Pikachu or Charizard or Gengar for example. And I guess Pokmon is more than just a game company now- it's a franchise, it has movies, shows, and theme parks. So, it's more of a media company now, so it has really grown a lot. Source: GMANETWORK.COM Luigi Alfonso (TikTok) Here are some of the highlights of the Pokmon 30th anniversary launch

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