WIRE — The #ad posts on your feed may look relaxed, personal and spontaneous but behind many of them is a carefully planned campaign, a detailed contract and, in some cases, a seven-figure fee. For Charlie Bowes-Lyon, the co-founder of Wild, a refillable natural deodorant, influencer marketing has been a huge part of the companys success and [...] The post Celebrity influencers paid up to £1m to advertise deodorant on Instagram appeared first on Kahawatungu.
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