WIRE — The food regulator, the Food Safety and Standards Authority of India (FSSAI), has banned Dabur India from selling several products, such as honey, cow ghee, and edible oils, with the "100 per cent" claim, saying such labelling is against the law. In a post on X, the regulator said that food products sold on the company's website were found to carry misleading '100 per cent' claims. The regulator asserted that the use of the 100 per cent claims is in contravention of the FSS (Advertising Claims) Regulations, 2018, as they are ambiguous, unverifiable and likely to mislead consumers.
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