WIRE — IQOS, the world's #1 tobacco heating system1, from Philip Morris International (PMI) has been included for the first time among the Top 100 Most Valuable Brands globally in Kantar BrandZ 2026 ranking. This ranking solidifies the growing global momentum of IQOS and reflects its emergence as an iconic brand with strong cultural relevance among adult The post IQOS ranks among Kantar BrandZs most valuable global brands for 2026 appeared first on Egyptian Gazette.
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