The Brand Paradox: The Spectacle Paradox — Why Botswana Was Right to Host the World Athletics Relays, Even as the Economy Burns

WIRE — By Manuel Veiruapi Ruhapo, Founder, Blacmarc Group On the weekend of 2 to 3 May 2026, Gaborone did something that no African city had ever done before. It hosted the Debswana World Athletics Relays, welcoming roughly 700 athletes from 40 nations to the Botswana National Stadium. Letsile Tebogo, Botswanas Olympic 200m champion and the

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